How to write headlines that move donors to action

Headlines (and their siblings, envelope teasers and email subject lines) are half the battle in fundraising. Write a great headline, and you are in good shape.

Here’s some headline help from the LeadPages blog, at Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. It’s aimed at webpage headlines, but these principles are good for any headline you need to write:


  • Focus on your readers. Answer the reader’s question: “What’s in it for me?”
  • Don’t forget the details.
  • Take tips from viral articles. Imitate the headlines of articles that are spreading. There’s a reason they’re spreading, and the headline as at least part of it.
  • Head to the supermarket. Tabloids and women’s magazines know how to write attention grabbing headlines.
  • Write the headline before the page or post exists.


Comments

2 responses to “How to write headlines that move donors to action”

  1. A headline is the primary reason why any article spreads so well. A good headline is exactly what helps an article go from being read by a few hundred or thousand people to being read by a few hundred thousand or million people!

  2. A headline is the primary reason why any article spreads so well. A good headline is exactly what helps an article go from being read by a few hundred or thousand people to being read by a few hundred thousand or million people!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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