New book by fundraising master can help you transform your board into a fundraising machine

Book review: I’m Not Going to Ask: The 24 reasons Board Members and Volunteers give for not being willing to solicit — and How to Respond by Jerry Panas

Not-going-to-Ask

This is a book you probably need, especially if you are part of a small to medium organization and you depend on your board to raise money. Or if you’re a board member and want to do a little self-help in service of the cause you care about.

Some board members don’t want to raise money for you, for all kinds of reasons, including:


  • I’m too busy.
  • I’m shy!
  • I think we should raise money instead by holding events.
  • It might costs me a friend if I call someone I know.
  • I’m not a salesperson.
  • I don’t like begging.
  • I’m uncomfortable with rejection.
  • I’ve never done it before!

You get the picture. There are a lot of reasons board members give for not asking.

This book has answers. No-nonsense, compassionate answers that don’t shout them down or belittle them — but treat them with the respect they deserve. These answers can persuade them and help them overcome their objections so they can embrace the joy that will come from asking.

Our fundraising industry is full of instant experts who will happily advise you on anything. Is their advice any good? Buyer beware! That is not the case here. Author Jerry Panas has been doing great work in the industry since long before there was such a thing as an instant expert. He’s written a ton of books, and you should run, not walk to buy yourself an armload of them.

I know you’re busy. So you’ll appreciate the brevity of I’m Not Going to Ask. You can read it in one sitting. Though you’ll want to go back to it repeatedly as you help your board rise to a new level of value and commitment.

Now here’s the thing about I’m Not Going to Askthat’ll really surprise you: It’s free. Just click here to download your copy.

You’ll be glad you did. So will your newly empowered board members who are raising money — and loving it!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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