Your donor gets nothing in return for her donation. Nothing but your communications.
Your communications have a big job to do: To show her something she may have no way of knowing otherwise: What her gift made possible.
That’s how you cross the gap from a donation being a random, one-time event to building a meaningful and mutually beneficial relationship with your donor.
Learn some practical, no-nonsense things you can do in your donor communications that will fill your donors’ hearts and minds with reasons to keep on giving.
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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