Candidate promises not to engage with donors — should you?

You’ve seen the fundraising that promises donors “we’ll never ask again.”

Careteaser

It seems to have spread to political fundraising. Here’s a segment from “Jimmy Kimmel Live” about a recent political email:

(Or view it here on YouTube.)

The segment captures the brand-breaking quality of “never ask again” by taking it to its logical (?) extreme: Give him $100 and he’ll drop out of the race. That’s pretty much what “we’ll never ask again” fundraising connotes: What we have to say to you is more annoying than important; so the best deal we can make with you is to annoy you less. Not involve you more.

For a candidate whose main problem seems to be that he’s not interesting enough, this seems more like throwing in the towel than fundraising.

But that’s pretty much what “never ask again” fundraising is: Bowing to a sad reality rather than working to change it.

(See also How “We’ll never ask again” fundraising works.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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