Really bad advice for online fundraisers like you

One of the easiest things to find if you’re looking for advice about online fundraising is bad advice. Here are some common pieces of it, from the Daily Egg: 5 Pieces of Terrible Marketing Advice You Shouldn’t Follow.

These are aimed at commercial ventures, but they apply to us too:


  1. Don’t Waste Your Time On SEO. Search matters to your online fundraising. A lot.
  2. You Should Buy Email Lists. No you shouldn’t. They’re almost always a serious waste of money.
  3. Email Is Outdated. Not at all. Email is still a growing medium for fundraising.
  4. You Should Be on [blank] Social Media Platform. Even the big ones are still small for most fundraisers. If someone tells you some fresh new social media platform is a game-changer, run away before the stupid rubs off on you.
  5. Don’t Ask Customers for [blank] (Shares, Opt-ins, Purchases). If you want them to do something, ask them!

This is the kind of advice that can torpedo your online fundraising.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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