11 edits that automatically make your writing stronger

Writing is really 90% editing. But you knew that.

Here are 10 Simple Edits That’ll Instantly Improve Any Piece of Writing from the Hubspot Marketing Blog:

  1. Open with questions that get the reader to say “yes.”
  2. Double tap the “Enter” button every 1-3 sentences.
  3. Bold your key benefits.
  4. Isolate important information using bullet points.
  5. Start sentences with “Imagine,” “Remember,” or “Picture this.”
  6. Incorporate the word “because” as often as possible.
  7. Convert sentences to active voice.
  8. Rewrite everything in the second person.
  9. Count your adverbs and then cut that number in half.
  10. Amend your call-to-action to be a call-to-value. (Don’t just say “DONATE” — say “HELP THE CHILDREN.”)

I have one more edit to add that’s almost foolproof: Cut your first few sentences. It’s almost always just a warm-up, not the real stuff you want people to read. It works like crazy!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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