5 happy and 3 sad trends for fundraising in 2016

The future is bright, according to Tom Ahern, posting at 101fundraising: I spy 5 fundraising trends in 2016:

  1. Growth-oriented nonprofits will “discover” donor-centricity.
  2. Facebook will continue to mature as a fundraising platform.
  3. There will be a new kind of fundraiser in town (i.e. more professionalized).
  4. Direct mail will not die … again.
  5. Charity rating services will become obsolete (except in their own minds)

Tom is optimistic. And right, I hope. But I can’t help but add three more “realistic” predictions:

  1. The media (especially in the UK, but elsewhere too) will continue to run with ill-sourced, sloppily insinuating “exposés” about “wasteful” nonprofits. Example.)
  2. Some fundraisers will spend a lot of time and energy chasing fad-of-the-moment online “opportunities” that promise zillions of donors and gazillions of dollars but don’t deliver.
  3. Brand experts will outlaw effective fundraising within organizations that don’t realize what’s happening to them.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog