Donor centric? Put your money where your mouth is

Everyone says it’s smart to be donor centric. Not everyone practices it.

The Agitator points out that you aren’t donor centric is you don’t have the3 systems and people to give your donors excellent customer service: Is Your Organization Really Donor-Centric?

No more disrespecting the donor by turning ‘donor service’ over to an intern or part-timer to answer the phones at lunch. No more outsourcing support to ‘save money,’ or because you don’t care, or don’t have the core competence to properly look after your donors.

There are other signs that “donor centric” is a couple of empty words rather than a reality at your organization:

  • If you aren’t promptly acknowledging donors’ gift, you aren’t donor centric.
  • If you aren’t reporting back to donors on their impact of their giving, you aren’t donor centric.
  • If you aren’t always looking for fundraising offers that will excite your donors, you aren’t donor centric.
  • If your brand guidelines are all about how to proclaim the awesomeness of your organization, you aren’t donor centric.

Donor centric is not just a buzzword. It’s an actual approach to fundraising and donors. It requires serious and ongoing actions.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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