Power words for fundraising, online and off

What are the words that motivate people to action?

Here’s a great post at The Daily Egg that will help you discover your motivating words: 62 Power Words That Will Help You Sell. I won’t list all 62 here, but check out the categories of power words:

  • Pain Points (Danger, Vulnerable, Warning)
  • Urgency (Now, Limited, Last Chance)
  • Exclusive Deal (Become an insider, Limited)
  • Reassurance (Guarantee, Authentic, Proven)
  • Clandestine Approaches (Secret, Confidential, Insider)
  • Two Words Necessary in Any Approach: You and Because

Pay close attention to this list!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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