Future Fundraising Now

How to write an effective thank you to your excellent donors

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by

Jeff Brooks
in

Here’s how to thank your donors so they really feel thanked, from the Constant Contact blog, at How to Write a Meaningful Thank You Email for Donors:

  • Who is the Donor? (Show that you know who they are and what they did.)
  • Which Campaign or Program Did They Give to? (Thank them for the specific thing they gave to. Finish the story you started when you asked.)
  • How Will You Turn Their Gift Into Impact? (Make it clear: Their money is doing something great!)

Think of it this way: You should put as much passion and emotion into thanking a donor as you do asking. That’s how important a thank-you letter can be.

    Comments

    2 responses to “How to write an effective thank you to your excellent donors”

    1. claire axelrad Avatar
      claire axelrad

      Thanks for this reminder Jeff! It’s great to point out that as much time should be put into the email thank you as the traditional thank you letter. Too often even folks who spend a lot of time and use best practices on the latter will send a form receipt for the former. Don’t stab yourself in the back!

    2. claire axelrad Avatar
      claire axelrad

      Thanks for this reminder Jeff! It’s great to point out that as much time should be put into the email thank you as the traditional thank you letter. Too often even folks who spend a lot of time and use best practices on the latter will send a form receipt for the former. Don’t stab yourself in the back!

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.