The fail-safe place where you can find major donors

How many nonprofit leaders have said, If only we could get Bill Gates to become a donor. All our problems would be solved! Does anyone here know Bill?

It’s tempting to think there’s a super-donor who’s willing to swoop in and support you on a massive level.

It’s not going to happen.

Your angels aren’t sitting outside your file, just waiting to be contacted.

Your angels are already donors. They’re just waiting for the opportunity to become angels. It’s up to you to find them and cultivate them.

That’s what the Veritus Group blog advises at Stop Prospecting!

… sitting in your donor file are good people who have already said “yes” to your request for help. And that “yes” — just that simple tiny little “yes” — is a very significant clue that they are on board with you.

So leave Bill alone. He has enough on his plate. You already know the people who are going to help you solve your problems.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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