Unravel the mystery of what donors really want

What do your donors want? Here are some ideas from Get Fully Funded, at What Your Donors Want From You:

  • They want to know your nonprofit is trustworthy.
  • They want clear, easily-understood requests.
  • They want to make a difference.
  • They want to know the outcome.
  • They want to be thanked and appreciated.
  • Donors want to feel good about their experience.
  • They don’t want to be hounded about more money.

All of these boil down to one basic fundraising principle: Your donors don’t want to need to hear your story. You don’t win them over by telling them how superb your programs are. You win them over by showing how you enable them to be the world-changing heroes they want to be.

That’s what fundraising is.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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