We’ve heard from more than one “expert” that email is a dying fundraising medium, being replaced by various fad-of-the-week social platforms.
Which is silly.
As the Emma Blog notes, email is not dying. Why email will never die:
- It’s personal, but not too personal.
- It’s cost-effective.
- It’s measurable.
- It just works.
Email fundraising is so far from dying. It’s really still being born: Growing by double digits every year. Still finding its audience. Still learning its techniques.
If you aren’t using email for fundraising, you should start now. If you are using it, don’t listen to the weasels who say it’s already fading.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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