10 ways to help your donors trust your website

There are a lot of reasons to distrust any given website.

Do people who should be your donors distrust your website — and those don’t donate?

This post from Duct Tape Marketing, 10 reasons why people don’t trust your website looks at some of the reasons people don’t trust commercial websites. I think you’ll agree that these also apply to nonprofit websites:

  1. You don’t have a detailed About Us page.
  2. You don’t have a head shot or team photos.
  3. You don’t have a telephone number listed.
  4. You don’t have a physical contact address listed.
  5. You don’t have any certifications, association or trust badges.
  6. You don’t have any testimonials or reviews.
  7. You don’t provide any client, portfolio or case study information. (For nonprofits, this might be details about your work.)
  8. You don’t blog.
  9. You don’t participate in social media.
  10. You don’t have a decent, mobile-friendly web design.

Most of these things are not hard to do. They can help people feel good about interacting with you online.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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