Future Fundraising Now is REBRANDING — better get on board!

Well, after nearly seven years, this blog is bowing to the inevitable. It’s time for a thorough corporate-style rebranding.

So, with the very expensive help of a fancy branding agency called Saul’s Saw Sharpening Shop (you know they’re good because they don’t sound at all like they have anything to do with brand), we’ve changed everything about the brand of this blog.

And you know a new brand is good when it requires an explanation! So here it is:

From this day forward this blog is called Unicorn Towne.

Unicorntowne

The symbolism is pretty clear, is it not? The unicorn represents the dream world — a world in which donors flock to our cause no matter how little effort or common sense we put into fundraising.

As the Unicorn says to Alice in Through the Looking Glass by Lewis Carroll:

Well, now that we have seen each other, if you’ll believe in me, I’ll believe in you.

From now on, this blog isn’t about understanding donors, and struggling to win them over by being relevant to their lives. No, we’re upgrading. Henceforth, this blog is about hope, dreams, aspirations, and fundraising that makes fundraisers happy.

You can expect much more satisfying content on this blog!

For example, the popular feature on this blog that was formerly called Stupid Nonprofit Ads will change to Award-Deserving Nonprofit Ads

Learn more by reading our new 900-page brand guidebook.


Comments

8 responses to “Future Fundraising Now is REBRANDING — better get on board!”

  1. I was hoping for a website refresh along with the new branding! In comic sans, of course.

  2. I was hoping for a website refresh along with the new branding! In comic sans, of course.

  3. This must go along with the mythology that all new board members should know what’s expected of them (without being told of course) and that there’s a pot of gold just waiting to be stumbled upon… Happy April Fools to you too :-).

  4. This must go along with the mythology that all new board members should know what’s expected of them (without being told of course) and that there’s a pot of gold just waiting to be stumbled upon… Happy April Fools to you too :-).

  5. Bobby Ball Avatar
    Bobby Ball

    It’s about darned time. Now, you can sit back and watch the awards pour in.

  6. Bobby Ball Avatar
    Bobby Ball

    It’s about darned time. Now, you can sit back and watch the awards pour in.

  7. Now, in reverse font, all the time… THAT would be edgy. We really only want the donors who “get it,” right? Ahhhh, the special purgatory that is the rebrand.

  8. Now, in reverse font, all the time… THAT would be edgy. We really only want the donors who “get it,” right? Ahhhh, the special purgatory that is the rebrand.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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