Four steps to powerful fundraising

From the Good Works Blog, a Magic formula for sure-fire stewardship:

  1. Tell the donor again about the problem she was originally solicited about.
  2. Tell the donor – yes again – how the problem can be fixed.
  3. Instead of talking about your own credibility, I want you to talk about the donor’s wisdom in trusting you to provide that solution.
  4. Give your donor ALL the credit for bringing the solution to life.

This takes place over the arc of the relationship with the donor, not necessarily all during a single solicitation.

This formula draws on two truths that fuel excellent fundraising:

  1. Repetition is better than variety.
  2. It’s about the donor, not about you.

This is how you raise the big bucks. And treat your donors right.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.