Why it’s so hard for some to do fundraising right … and so easy for others

Jeff’s Law Concerning Fundraising Futility

Dysfunctional organizations do dysfunctional fundraising.

The Even More Futile Corollary

The things dysfunctional organizations do to fix their dysfunctional fundraising are also dysfunctional.

…on the other hand, functional organizations usually find it quite easy to do powerfully effective fundraising. And if they’re getting it wrong, they have little trouble fixing it.

If you find yourself in a dysfunctional organization, working to fix the root problems is your only real path to improvement. If the root problems are not fixable, you should probably move along. Don’t let futility be the main thing that’s going on in your career. You deserve better.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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