Got rhythm? It helps your donors give

One of the ways top-notch writers make their copy readable, memorable, and persuasive is they make it rhythmic. Rhythm carries your reader along and makes the experience of reading more pleasurable.

So how do you make your writing more rhythmic? Here’s help from the Bad Language blog, at I got rhythm: how to write foot-tapping copy:

  • The rule of three. (Write things in groups of three.)
  • Short words and short sentences. (This always improves rhythm. Long words can be clunky and awkward, like a rusty wheelbarrow on the dance floor.)
  • Read it aloud. (This is the best way to improve your rhythm. Clunky, arrhythmic prose is hard to read out loud. You’ll catch it immediately.

Here’s one more way to get more rhythm: Read great writing. Especially poetic stuff like Shakespeare. Read silently, out loud, or on tape. Let it seep into your consciousness. Your rhythm will improve over time.


Comments

2 responses to “Got rhythm? It helps your donors give”

  1. 100% true. I’ve also used rhyme, to solid results. Poetry lights up the brain.

  2. 100% true. I’ve also used rhyme, to solid results. Poetry lights up the brain.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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