Need some good news? The GivingUSA Report will warm your heart

by guest blogger George Crankovic, Senior Writer at TrueSense Marketing.

When you compare Americans with other people around the world — especially our counterparts in Europe — there’s a lot that stands out.

We work too many hours. We don’t take enough vacations. We’re too consumed with consumerism. We’re too concerned about profit. We’re too driven, often at the expense of enjoying life.

So with all that, are Americans less charitable as well? In a word, no. Not according to the new GivingUSA report.

For comparison’s sake, according to a report from Fondation de France, about 44% of Europeans are donors, giving about $22 billion, while about 95% of Americans are donors, giving about $251 billion.

Yes, we’re generous. In fact, increasingly so.

The new GivingUSA report shows that giving in 2015 in America was up a full 4% over that in 2014. It’s a new high-water mark in generosity. Individual giving, foundation giving, charitable bequests, and corporate giving all increased in 2015.

And eight of the nine sectors in philanthropy grew as well.

In fact, giving has been on the rise each year since the low point in 2009 during the Great Recession.

What’s more, even if you go back as far as the seventies, you’ll see that giving has steadily increased year after year. True, there are some dips that happen during recessionary periods, but overall, giving has continued its steady climb.

Donors are giving more and more. It’s good to acknowledge that. With all the challenges we face in fundraising and donor marketing, it’s good to take a minute and notice that we fundraisers actually do get it right from time to time. And, more often than not, charities are in it for the right reasons, and donors will do the right thing.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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