Month: June 2016

  • 100% to programs: a fundraising offer you should try

    by guest blogger George Crankovic, Senior Writer at TrueSense Marketing. The 100% model — the idea that 100% of funds raised will go to programs, none to overhead — attracts nonprofits as well as donors. Charity:water is one well-known nonprofit following this course. But is it a good idea for your nonprofit? Let’s see… First…