Everybody knows that donor-focused fundraising is good. But what is it, actually? Too many fundraisers define it as “fundraising the way we wish it was.” Or “fundraising our donors said they preferred” in focus groups or surveys.
That’s not it.
Donor-focused fundraising is fundraising that works in the real world — not in qualitative research, and not in the minds of fundraisers. The sometimes painful truth is that if we fundraisers like it, it almost surely is not donor focused.
Listen to discover a new and more effective way to understand — and create — donor-focused fundraising.
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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