Podcast: What is donor-focused fundraising, really?

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Everybody knows that donor-focused fundraising is good. But what is it, actually? Too many fundraisers define it as “fundraising the way we wish it was.” Or “fundraising our donors said they preferred” in focus groups or surveys.

That’s not it.

Donor-focused fundraising is fundraising that works in the real world — not in qualitative research, and not in the minds of fundraisers. The sometimes painful truth is that if we fundraisers like it, it almost surely is not donor focused.

Listen to discover a new and more effective way to understand — and create — donor-focused fundraising.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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