Here’s a super-easy way to look at your donor newsletter and see if it’s doing its job:
Dear Donor,
You rock!
Here’s why…
Every piece of content in every donor newsletter should fit match this model. When you do that, you’ll have a newsletter that raises funds, and improves donor retention by improving your donor relationships!
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.
Or subscribe with iTunes: 
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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