10 marketing mistakes that fundraisers make too

Here’s some high-level wisdom from Roy H. Williams’ Monday Morning Memo. It’s not specifically about fundraising, but all ten of these are issues to us as much as they are to commercial marketing: The 10 Most Common Mistakes in Marketing. They are:

  1. Inappropriate Use of Social Media (those boring, self-focused brags are getting you nowhere!)
  2. Overconfidence in the Value of Targeting (targeting is good, but it’s not everything)
  3. The Assumption that Every Message is Relevant
  4. Fear of Criticism (your best work will always generate complaints and even anger)
  5. Measuring Ad Effectiveness Too Quickly (some media need time and repetition to become effective)
  6. Unsubstantiated Claims (including overuse of adjectives and adverbs)
  7. Believing that “Old” Media No Longer Works
  8. Assuming “The Decision Maker” Is The Only Person You Need to Reach
  9. Believing that “Millennials” Aren’t Like the Rest of Us
  10. AdSpeak (failing to sound and act human)


Comments

2 responses to “10 marketing mistakes that fundraisers make too”

  1. Number 7. ‘Old skool media’ No longer works. That is such a huge mistake i think. If u integrate the ‘new’media and the ‘old’media u get more results.

  2. Number 7. ‘Old skool media’ No longer works. That is such a huge mistake i think. If u integrate the ‘new’media and the ‘old’media u get more results.

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog