How to keep your donors on task when they reach your giving pages

A disturbingly high percentage of would-be donors who arrive on a giving page leave without giving.

Why do they do that?

One possibility is the page doesn’t do a good job of keeping them on task, unconfused, and still happy about giving.

Here are some things you can do to improve the performance of your giving pages, from the Techsoup blog, at 10 Ways to Improve Your Donation Page and Raise More Money:

  1. Start with a Strong Headline
  2. Display Powerful Images
  3. Clear Away Navigation Items at Top and Bottom
  4. Offer Multiple Giving Options (one-time, monthly, gifts in honor, and gifts of stock; also give payment options, such as credit card brands, Paypal, and checking account debits.)
  5. Offer Monthly Giving as a Clear Option
  6. Display Security and Trust Seals
  7. Anticipate Multiple Screen Sizes
  8. Display a Colorful, Eye-catching Donate Button
  9. Use Easy-to-Read Font Sizes and Colors


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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