Future Fundraising Now

How website pop-ups can dramatically increase your email list

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by

Jeff Brooks
in

Do pop-ups on your website work? According to npENGAGE at Should You Use Pop-Ups on Your Nonprofit Website?

Case studies have shown as much as 1,000% increases in email subscribers over a month of using pop-ups.

So how do you make them work like that? According to the post, these are some pop-up best practices:

  1. Tell them exactly what they are about to do.
  2. Engage users in your mission.
  3. Take them straight to the destination.

See what you can accomplish with a well-built pop-up greeting visitors to your website.

    Comments

    4 responses to “How website pop-ups can dramatically increase your email list”

    1. ksol Avatar
      ksol

      It’s also incredibly annoying to get the popup every time I’m visiting a site. It’s particularly bad on a cell phone when I’m trying to find the microscopic “x” to close the thing to get to the content I want. Even if they’re effective, they’re horrible things.

    2. ksol Avatar
      ksol

      It’s also incredibly annoying to get the popup every time I’m visiting a site. It’s particularly bad on a cell phone when I’m trying to find the microscopic “x” to close the thing to get to the content I want. Even if they’re effective, they’re horrible things.

    3. Gregory Warner Avatar
      Gregory Warner

      Pop-ups are actually more effective if you use them to ask supporters to take a donor survey (instead of asking them to sign up for emails). Or you could randomize the offers.
      Bottom line: The pop-up (email sign-up or survey/feedback offer) should provide value to supporters.
      Here’s a guide for creating effective donor surveys:
      http://imarketsmart.com/resources/reports/the-ultimate-how-to-guide-for-conducting-nonprofit-donor-surveys/

    4. Gregory Warner Avatar
      Gregory Warner

      Pop-ups are actually more effective if you use them to ask supporters to take a donor survey (instead of asking them to sign up for emails). Or you could randomize the offers.
      Bottom line: The pop-up (email sign-up or survey/feedback offer) should provide value to supporters.
      Here’s a guide for creating effective donor surveys:
      http://imarketsmart.com/resources/reports/the-ultimate-how-to-guide-for-conducting-nonprofit-donor-surveys/

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.