10 ways to prove to your donors that you deserve their support

Some of your donors think your organization is a scam. Really.

Giving is a real leap of faith for many donors. So building trust is one of the most important things you can do to cement the relationship.

Here are 10 Ways to Build Donor Trust and Overcome Negative Views about Charities from Clarification:

  1. Thank promptly and personally (so important, yet so often not done!)
  2. Report on impact
  3. Be honest and transparent
  4. Provide outstanding donor service
  5. Don’t just report; communicate
  6. Serve up donor-centered content
  7. Stand for something
  8. Make an enemy
  9. Develop personal connections
  10. Do no harm

If you do these things, you can expect better donor retention, which means more revenue at a lower cost.

And happier donors who love you and your cause.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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