How human is your organization in your donors’ eyes?
It matters. Because a “human” organization is one they can connect with. And acting human can be hard for some organizations, especially larger ones.
Here’s some help from re: charity, at Be Human: How Your Nonprofit Can Better Connect With Donors:
- Sell Who You Help, Not Who You Are
- It’s We, Not Me (“we” includes the donor!)
- Use Emotion
- Respond, Respond, Respond (any time someone connects, it’s an opportunity to deepen the relationship — if you respond!)
- Nix The Jargon
- Don’t Force It (connect as much as the donor wants; don’t be a stalker!)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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