Month: August 2016

  • 10 ways to prove to your donors that you deserve their support

    Some of your donors think your organization is a scam. Really. Giving is a real leap of faith for many donors. So building trust is one of the most important things you can do to cement the relationship. Here are 10 Ways to Build Donor Trust and Overcome Negative Views about Charities from Clarification: Thank…

  • The easy way to beat donor fatigue

    I’m pretty sure “donor fatigue” is only a self-serving myth cooked up by unsuccessful fundraisers to let themselves off the hook for their lack of success. What donor fatigue really means is poor response because of poor fundraising. Hilborn Charity eNEWS agrees with me, and notes that one of the best things we can do…

  • Triggered email can deepen your relationships with online donors

    Another cool thing about email fundraising is that you can create fully automatic campaigns that really connect with donors with relevant, useful messages. These can just run in the background, triggered mainly by actions people take on your website. The Kissmetrics Blog, at Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns…

  • The neglected open-rate booster that can boost your email fundraising

    by guest blogger George Crankovic, Senior Writer at TrueSense Marketing. When the topic is email fundraising, testing subject lines inevitably comes up. Of course, subject lines are critical. Think of the famous one from Barack Obama’s organization: “Hey.” It was a big winner. But the From line can also make a big difference in open…

  • The real way nonprofit organizations can improve themselves

    Sometimes you just have to cut costs. Cutting costs saves money, but it does other things too. And you can’t cut your way to greatness. The Veritus Group Blog reminds us that the path to greatness for nonprofits is to be better — not spend less: A Race to the Top. Check out this different…

  • The magic grammar trick that works in fundraising

    Remember this goofy TV spot for Old Spice? The best thing about it is something most people won’t quite notice: Or watch it here on YouTube. Roy H. Williams, in his MondayMorningMemo, Swim to Kansas praises this spot for the script. Specifically for its use of the imperative voice — it’s steady stream of “commands”:…

  • Fundraising professionals, fundraising amateurs: here’s the difference

    When strangers ask me questions about fundraising, I’ve noticed there are two distinct categories of question: Vague, broad questions mostly about how to get people to treat them they way they want to be treated. Focused, specific questions about how to tackle fundraising challenges. The first group of questions are what the amateurs ask. The…

  • The power of plain in fundraising

    How many times have you been told to create direct mail fundraising that’s “bold,” “colorful,” “noticeable”? There’s a good chance that’s the wrong approach, according to the Avalon blog, at Dispelling Myths: “Our Packages Should Be More Interesting”: … the data-driven truth is that popular and visually pleasing images, photos, color, gloss, and inserts do…

  • Association gives Ice Bucket donors a reason to give again

    Take note! A large national health charity is giving donors credit for medical progress. The ALS Association, beneficiary of the Ice Bucket Challenge of two years ago, is now publicly stating that the extraordinary outpouring of funds from the Challenge is now directly connected with a research breakthrough. If I were wearing a hat, I’d…