The easy way to beat donor fatigue

I’m pretty sure “donor fatigue” is only a self-serving myth cooked up by unsuccessful fundraisers to let themselves off the hook for their lack of success.

What donor fatigue really means is poor response because of poor fundraising.

Hilborn Charity eNEWS agrees with me, and notes that one of the best things we can do to keep fundraising fresh and non-fatiguing for donors is to thank them. Donor fatigue vs. the surprising half-life of gratitude:

One thing humans never tire of is being the recipient of honest, heartfelt gratitude. Like a timeless piece of music, gratitude has an incredibly long half-life. The opportunity to surprise and delight donors simply by saying thank you is present more often than you might think.

If you keep making your fundraising about the donor (not about yourself) and you tell stories (instead of cite stats) — and if you make sure donors learn how important they are to the cause … you will never meet anything you could call donor fatigue.


Comments

2 responses to “The easy way to beat donor fatigue”

  1. Of all the stupid, idiotic excuses in fundraising, “donor fatigue” leads the parade. So, thanks for calling it out Jeff. Here at The Agitator we’ve railed about this for years ( see http://bit.ly/2aKiXk6) and recommend to every nonprofit board, CEO or fundraising staff when ever that message is delivered there’s just one action required: fire the messenger.
    Roger Craver, The Agitator

  2. Of all the stupid, idiotic excuses in fundraising, “donor fatigue” leads the parade. So, thanks for calling it out Jeff. Here at The Agitator we’ve railed about this for years ( see http://bit.ly/2aKiXk6) and recommend to every nonprofit board, CEO or fundraising staff when ever that message is delivered there’s just one action required: fire the messenger.
    Roger Craver, The Agitator

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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