How to get the most our of your fundraising event

Fundraising events are too much work to let attendees’ later giving potential go untapped. Here are some guidelines from Clairification on how to turn those attendees into donors who keep on giving, at Ultimate Guide to Convert Event Attendees into Donors:

  • Build follow-up into your event timeline (the event is far from over when it’s over)
  • Gather information and feedback (survey or just informally contact attendees; find out how people are feeling)
  • Say thank you (let all the attendees, volunteers, sponsors, and vendors know they’re appreciated)
  • Share Event Results (people would like to know, especially those mostly likely to give again)
  • Remind donors why they were there
  • Ask donors to get involved with you other ways


Comments

2 responses to “How to get the most our of your fundraising event”

  1. Thanks for sharing this with your peeps Jeff. Hope folks find it helpful! An event is a terrible thing to waste.

  2. Thanks for sharing this with your peeps Jeff. Hope folks find it helpful! An event is a terrible thing to waste.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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