How to keep donors from fleeing your landing pages

Landing pages are tough territory. Too many donors go to them and then just leave without making a donation. That might be your fault!

The Duct Tape Marketing blog has some help for those self-inflected landing page problems, at 3 landing page blunders that can kill your conversions:

  1. Why should I care about your offer? (Remind them why they clicked their way to the page in the first place.)
  2. Drowning your conversion goal in distractions. (Don’t have links to interesting (or boring) other destinations. They have one thing to do while on your landing page.)
  3. Failing to keep the scent. (Don’t lose track of what you want them to do.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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