Month: October 2016

  • What happens if you listen to your donors TOO MUCH

    Maybe you’re listening to your donors too much. Surprised to hear me ask that? After all, fundraisers are completely in the business of supplying donors with what they want and need. The problem is, what they tell you they want is so often not at all what really motivates them to respond. Virtuous blog tells…

  • What you should know about soggy french dip and arrogant fundraising

    Here’s part of the menu board on a food truck near my office. They sell french dip sandwiches… (In case that’s a bit hard to read, it says: Like the original french dip, all of our sandwiches come “pre dipped.”) I’m a sort of french dip devotee. A good french dip is a thing of…

  • The one thing that matters most to your success in fundraising

    Ready for the secret to success in fundraising? The Veritus blog reveals it at The Beauty of Discipline: … no discipline, no growth. Major gifts work is all about staying focused on the plan and working it. This requires meeting consistently with a manager to discuss what has been done and what you will be…

  • Herschell Gordon Lewis: Inspiration to fundraisers

    by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. Herschell Gordon Lewis passed away recently. Most people knew him as the “Godfather of Gore.” Lewis achieved cult status as the creator of such over-the-top horror films as “Blood Feast,” “A Taste of Blood,” “She Devils on Wheels,” and…

  • 4 things that are not fundraising

    Excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing 1. Educating Is Not Fundraising When you try to educate people into giving, they don’t give. And they don’t become more educated. There’s a simple reason why: Most people, most of the time, have no interest in becoming more…

  • Beware the 3-Verb Fumble in your writing

    Committee writing is a terrible thing: Lifeless, drab, confusing, unmotivating. One place most often afflicted by committee writing: Taglines. They’re small and short — and a lot of people in the organization care about them. Every cook crowds into the kitchen, and the result is predictable: Stew. And not the good kind. And committee-style stew-writing…

  • Why feelings beat facts in fundraising

    If your organization is any good at all, you know clearly how the funds you spend impact the world around you. You can track dollars to activities, and you know what those activities accomplish. Organizations that don’t know that should figure it out quickly. Because they don’t really deserve the support of donors. But being…

  • How to avoid churning your online file into a big blob of apathy

    Some digital fundraising programs are just big churn machines. Lots of people are getting onto the list, but lots are going away by unsubscribing or ignoring it. You might not think that’s a problem, since churn doesn’t cost you anything they way it does in direct mail. But there is a cost. And a non-churn…