The one thing that matters most to your success in fundraising

Ready for the secret to success in fundraising?

The Veritus blog reveals it at The Beauty of Discipline:

… no discipline, no growth. Major gifts work is all about staying focused on the plan and working it. This requires meeting consistently with a manager to discuss what has been done and what you will be doing to nurture relationships with your donors. Do this, and you will be successful.

This is true of all fundraising, not just major donor work. In fact, it’s the key to success in all disciplines of every kind.

If you want to have amazing success:

  • Focus on the basics.
  • Have a plan.
  • Stick to it.

That isn’t easy. And sometimes you might get bored with it. But it works.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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