Its hard to get your emails open. One thing worth trying: truly unusually subject lines, as described at My Emma: 3 risky tactics to try in your next email.
Risky? Maybe. But how much more risky than getting the same old low open rates?
- Use a wacky subject line. (Don’t even try to be relevant. Just be weird. You make break through the clutter.)
- Be vague — very vague.
- Change your “from” name. (Make is a person’s name. Or even use it to reinforce the message, as in, savethebats@organization.org.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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