How to humanize your nonprofit emails

Maybe you’ve noticed it in your inbox: A lot of commercial emails don’t seem human at all. Same with many of the messages from nonprofits.

There may be times when the robotic touch is just what you need. But most of the time, you’ll do better if your email gives people the sense that a human was involved.

Nonprofit Hub has some hints for this at 5 Ways to Make Your Email Fundraising Appeals Sound More Human:

  1. Use first and last names.
  2. Build trust with recipients through the sender, subject line, and preview text.
  3. Don’t use email templates. (Keep it simple and genuine.)
  4. Talk conversationally. (So important!)
  5. Let them reply to emails. (Don’t use those “donotreply” addresses. And make sure replies go where someone will see them quickly!)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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