5 ways your donation pages might be keeping donations away

Donation pages are often the weak link that kills online fundraising. Here are some helpful hints from John Haydon on things we often get wrong at this critical part of digital fundraising. 5 Donation Page Blunders That Kill Fundraising Response Rates:

  1. Your Donation Page Isn’t Mobile (A lot of people interact with their email on their phone. If your page doesn’t work on a phone, it doesn’t work!)
  2. You’re Missing a Hook (The emotional hook that got people to click to the page should be on that page also to keep the feeling alive.)
  3. Your Message is Inconsistent (Whatever sent people to the page should also be on that page.)
  4. Too Many Distractions. (They’re on the page to give. That’s it.)
  5. Your Ask is Weak. (Just because they’ve landed on the page doesn’t meaning they’re going to follow through. Keep fundraising!)


Comments

4 responses to “5 ways your donation pages might be keeping donations away”

  1. Thank you, sir! Big fan of your books. 🙂

  2. Thank you, sir! Big fan of your books. 🙂

  3. Over the last 4 nights of Hanukkah my family has given online to 4 organizations (four more to go) and only 2 have responded with any type of acknowledgement. Did the transaction go through? I have no idea. But sadly I’m not surprised.

  4. Over the last 4 nights of Hanukkah my family has given online to 4 organizations (four more to go) and only 2 have responded with any type of acknowledgement. Did the transaction go through? I have no idea. But sadly I’m not surprised.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.