Month: December 2016

  • Is your fundraising too much like a family Christmas letter?

    I love family Christmas letters. Six-year-old Elmer is reading nearly 100 grade levels above his age. He has already secured a free-ride scholarship at the Sorbonne when he’s ready for college, which will be just as soon as he finishes his school project of rebuilding a flood-ravaged village in New Guinea, using nothing but toothpicks…

  • 7 tips for fundraising letters, plus 3 more

    Setting out to write a direct mail fundraising letter. Here are some useful guidelines form the Guidestar blog, at Drafting Fundraising Letters: Seven Top Tips: Start with the P.S. (It’s the most important, most-read part of the letter. Make sure it clearly states the one thing you want to reader to do!) Think about the…

  • 4 things that will make you a better fundraiser

    Here are some great reminders about being a fundraiser from the Catholic Fundraiser blog at Four valuable lessons about fundraising: Have the right support around you. (Have other smart, passionate people who get it to talk to!) Continuously grow and learn. (Read the books and the blogs. Go to a conference now and then.) Do…

  • The awkward relationship between guilt and fundraising

    Excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing   It was bad enough that I thought throwing a dirt clod at Kevin would be fun. But I made it worse. A group of us were throwing rocks down a hillside, aiming at a rusty barrel at the…

  • Lessons for fundraising in our brave new post-election world

    by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. In the weeks since the election of Donald Trump, charities with missions that are politically progressive have seen historic increases in donor activity. This is according to the Washington Post, at ACLU, other groups report post-election surge of donations:…

  • The secret to finding Waldo — and raising more money

    I have two great pieces of advice to pass along. I’ll give you the more important one first: Waldo is almost always in the upper right or lower left. You spend most of your time searching the upper left and lower right. That’s part of why he’s so hard to find. The second piece of…

  • A top truth for fundraising: it’s about avoiding loss

    One of the most important (and most widely ignored) truths about fundraising is this: Fear of loss is more motivating than hope of gain. Read more about this at Clairification: Fundraising Appeal Psychology: Show People How to Avoid Loss. Here’s what this mainly tells us: You aren’t going to raise as much with a message…

  • Laws of Fundraising: Painful realities

    This is the time of year when most fundraisers raise most of their funds. That makes the last few weeks of the year frightening. A mess-up now has bigger impact than one that happens any other time. Which is why I must share Brooks’ 3rd Law of Fundraising Reality: Shit happens. Especially in December. But…