The secret to finding Waldo — and raising more money

I have two great pieces of advice to pass along. I’ll give you the more important one first:

Waldo is almost always in the upper right or lower left. You spend most of your time searching the upper left and lower right. That’s part of why he’s so hard to find.

The second piece of advice is related, and comes from the Marketing Experiments blog:

Page Layout Research: What the “Where’s Waldo?” books can teach us about designing better pages. There’s a reason Waldo hides in the upper right or lower left: people look at the other two quadrants a lot more.

Let’s say you want people to find something — a fundraising call to action for instance. Whether it’s on a printed page or on a screen — keep the most important thing(s) away from the Waldo Areas:

Wherewaldohides

Putting something you want people to see and/or act on in the Waldo Areas is a pretty effective way to make sure those things don’t get seen.

(Here’s the original research.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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