Free e-book reveals the secrets of raising more money with matching funds

Matchingfundsbookcover

A well-built matching funds offer can raise 10% to 50% more revenue than a similar message without a match. But first, you have to know how to build a matching offer.

This free e-book form TrueSense Marketing reveals tested and proven techniques for fielding a successful matching funds campaign in any medium. You’ll discover:

  • The 4 ingredients of a successful match offer.
  • The specific language to use that makes a match work best.
  • Why donors respond so well the matching funds.
  • 3 ways to wreck a match offer.

Free download from Truesense Marketing:

How to Put Matching Funds to Work for Your Fundraising.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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