How to improve your fundraising email year this year

A lot of what makes email fundraising ineffective is common practices we shouldn’t be doing. The Constant Contact blog has some ideas for things to stop doing, at 7 Email Marketing Practices to Leave Behind in the New Year:

1. Stop wingin’ it. (Have a plan for a full year. And follow it.)
   
2. Quit sending inconsistently.
   
3. Don’t put off contact management. (If everyone on your email list gets the same message at the same time every time, you’re doing it wrong!)
   
4. Get over the fear of asking for email addresses.
   
5. Don’t ignore new subscribers. (Have a welcome series for them.)
   
6. Don’t be afraid to design your own images.
   
7. Stop avoiding metrics and reporting. (Don’t work in the dark. Know what’s working and what isn’t.)
   

None of these practices are hard to change. But do them — consistently — and you’ll see better results this year.