How to improve your fundraising email year this year

A lot of what makes email fundraising ineffective is common practices we shouldn’t be doing. The Constant Contact blog has some ideas for things to stop doing, at 7 Email Marketing Practices to Leave Behind in the New Year:

  1. Stop wingin’ it. (Have a plan for a full year. And follow it.)
  2. Quit sending inconsistently.
  3. Don’t put off contact management. (If everyone on your email list gets the same message at the same time every time, you’re doing it wrong!)
  4. Get over the fear of asking for email addresses.
  5. Don’t ignore new subscribers. (Have a welcome series for them.)
  6. Don’t be afraid to design your own images.
  7. Stop avoiding metrics and reporting. (Don’t work in the dark. Know what’s working and what isn’t.)

None of these practices are hard to change. But do them — consistently — and you’ll see better results this year.


Comments

2 responses to “How to improve your fundraising email year this year”

  1. These are all really solid recommendations. Thanks for sharing.

  2. These are all really solid recommendations. Thanks for sharing.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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