One of the top nonprofit books of the year

CP_BookChoice_2016_Green

How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing has been recognized with a CausePlanet Choice Award 2016.

It’s one of several books I’m honored to be included among, chosen for “originality, insight, inspiration and applicability.”

Brooks explains what fundraising writing is not and what it should be. He does so in a way that tells you exactly what to avoid and what to try in your next attempt to sway your audience. A fair amount is appropriately dedicated to the many ways you can create a compelling story even when you’re stumped.

Maybe it’s time you read How to Turn Your Words into Money and put it to work for your fundraising. It’s available at:


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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