How not to thank donors for their giving

Thanking your donors right can have a major impact on whether they keep on giving. Thanking them wrong could makes them even less likely to choose you as a long-term cause of choice.

The ifundraiser blog has some help for donor thanking practices to avoid, at A bit of bother:

  • Don’t take too long to respond.
  • Don’t just send a letter written a year ago.
  • Don’t think of your thank you as an afterthought.
  • Don’t start the letter with thank you.
  • Don’t decide not to thank someone because their gift is below say £5, or even offer donors not to be thanked, or worse still say unless they opt in you won’t thank them.

Thank you donors with as much passion and attention to detail as you employ when you ask them. It’s that important.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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