Online giving a big deal … but not THAT big

How big a deal is online charitable giving? Depends on how you look at it.

The recently released Blackbaud Charitable Giving Report tells us that online giving increased 7.9% in 2016 over 2015.

That’s not as fast as in previous years, but it’s still meaningful. Especially when you consider that overall giving grew about 1% over the same period.

People are shifting some giving from traditional sources to online. That means no fundraiser can afford to ignore or under-use the online medium. Donors are there!

On the other hand, online donations made up about 7.2% of all giving in 2016. Not exactly taking over yet! That tells us you’d have to be nuts to walk away from traditional giving channels. That’s where most of the action is. Still, and for quite a while.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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