Specific steps that will make your donors happy

Fundraisers are in the happiness business.

At least those who are succeeding are.

Here are some ways to raise more money by making your donors happy, from Claire Axelrad, writing at Nonprofit Pro: 7 Strategies to Create Happier, More Generous Donors.

The seven strategies:

  1. Help — don’t sell. (Know what’s in it for the donor — and tell them.)
  2. Wrap rewards for giving into your appeal. (Be relevant to your donor’s experiences.)
  3. Help your donor feel empathy. (Show them the problems you want them to help solve.)
  4. Help your donor achieve meaning in their life. (Make it clear how the gift supports the donor’s values.)
  5. Give your donor a shot of dopamine. (Giving feels good, especially when you realize your giving helps a real person!)
  6. Flatter your donor.
  7. Help your donor feel good about giving. (Thank them. And report back often!)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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