Month: April 2017

  • Podcast: Two super-common errors that can kill your fundraising

    There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are: Educating donors Abstraction They are guaranteed response-crushers. And the temptation to do both are powerful. With real-life examples, we’ll show you how to avoid both errors and keep your fundraising strong. To listen, click here to…

  • Why donor-focused fundraising doesn’t work

    Almost everyone says donor-focused fundraising is a good thing. But look into what exactly donor-focused fundraising means, and one of your most common findings will be this: So-called donor focused-fundraising is fundraising with a style and approach that the fundraiser feels good about. Which isn’t donor-focused at all. In fact, it’s probably donor-ignoring. Possibly even…

  • The secret to making online and offline fundraising grow together

    Charitable giving is growing at a faster rate (up 7% last year) than giving in general (up 1-3%). What does that tell us? Well, according to npENGAGE at What’s Really Driving the Increase in Online Giving? it’s not because we’re getting better at online fundraising. The growth is mostly “cannibalization from other channels.” And that’s…

  • 8 reasons people don’t give to an organization

    If you’re having trouble raising funds, you might be tempted to blame it on donors: They’re too uneducated. Too selfish. They don’t get it! Blaming your donors is a lot like digging a hole: The more you do it the hard it is going to be to get out! Your attitude toward donors will get…

  • 5 ways to know if a fundraising consultant is lying

    How can you tell if a fundraising consultant is lying? His lips are moving. Sorry. Wrong joke. I should emphasize that fundraising consultants are fine, upstanding people. They tell the truth literally dozens of times every year. I myself am a fundraising consultant, and you know you can trust me. But many consultants have the…

  • Why informing donors is not fundraising

    by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. Facts, explanations, information. This is the stuff you’d think donors would welcome. After all, how else are they supposed to know how many orphans there are in Africa, why there’s an orphan crisis, what caused it, how it can…

  • How to practice the better way of doing fundraising

    Is your fundraising stuck in low-involvement mode, where you have to communicate with your donors a lot, and you get low response rates, low average gifts, and have low donor retention? If so, you aren’t alone. That’s the way a lot of fundraising works these days. Transactional. Impersonal. And it just barely works. In the…

  • Easy-to-make fails that hurt your brand

    A strong brand can improve fundraising. A strong brand rarely happens by accident. It’s all to easy to undermine your brand by accident, as noted on HubSpot’s Marketing Blog, at 6 Branding Mistakes Undermining Your Image: Inconsistency Across Different Platforms and Media (While I agree this is a problem, there’s an almost exact problem that’s…

  • Podcast: The upsides and downsides of holiday-based fundraising

    Some of the strongest fundraising is connected to specific holidays. Some of the most ineffective fundraising is also connected to specific holidays. The special edition podcast will show you how to put holidays to work for you. And when not to do it at all. To listen, click here to download the audio file or…

  • How emotional experiences can drive donor loyalty

    I’m sure nobody is surprised that the way a company makes you feel has a lot to do with how likely you are to keep doing business with it. That’s what a new study, reported at the Customer Experience Matters Blog shows: Examining 10 Emotions, 8 Interactions, and Resulting Loyalty. This chart shows 10 emotions…