What children’s books get right — and fundraisers can too

Children’s books — the good ones, anyway — work because they realize kids won’t put up with the crap many authors want to shovel onto them. The story has to stay simple, on-target, and focused on the reader.

Fundraising — the good stuff, anyway — is just like that!

As noted at the Communicate! Blog, at 5 lessons for nonprofits from children’s books.

The important conclusion — one that can make any fundraiser who grasps it into a superhero — is this:

Great writers make us feel that the ending of the story depends on us.

… you want your readers to feel that they are irreplaceable. If they can see their donations as the key thing needed to ensure a happy ending, they will not only give. They will want to give. So much depends upon their heroic action!

That’s it. How to succeed at fundraising.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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