How to find major donors for your cause

Have you ever wished you could find a few more major donors?

Here’s how, from Fired Up Fundraising: Prospecting for Major Gifts? Top 6 Indicators of a Great Prospect.

Don’t just dream up the names of wealthy people and then contact them. That seldom accomplishes anything. Instead, look for these factors:

  1. Past charitable giving to your organization. (This is the main one, the by-far best hint that someone might become a major donor.)
  2. Past charitable giving to other nonprofit organizations.
  3. Involvement in nonprofits as a foundation trustee or director.
  4. Political giving.
  5. Real estate ownership.
  6. Business Affiliations.

Wealthy people are pretty much like other people. Some are donors, some are not. These indicators can help you find the donors among the thorns.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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