The easy mind-trick (really not a trick at all) that will raise more money

Want to know the easy way to turn your fundraising message from dud to dynamite?

Ask for help for fewer people. One person, ideally.

A lot of fundraisers seem to think their job is to present donors with the enormity of the problem they’re working to solve. That’s why they don’t do as well as they should, according to Ignited Fundraising, at Telling the Story of One vs Many = More Money.

When you tell the big number story you encourage some unfortunate feelings in would-be donors. Instead of feeling moved to give, they feel:

  • Overwhelmed. (Donors want to solve problems. But when the problem seems too big to solve, they find it harder to get involved.)
  • Confused. (It’s hard to even image what a solution looks like when you present a huge problem.)
  • Checked-Out. (Stories of individuals capture the heart. Huge problems illustrated by big numbers make no connection!)

Stalin may have said, A single death is a tragedy; a million deaths is a statistic.

Unfortunately, he was right. If you want to raise more money, tell the story of one. Not of the big numbers.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog