Three ways to make donors really love donating to you

The experience of giving to a charity most of the time ranges between “uninspiring” and “dismal.” Lack of attention paid to the donor experience is probably one of the reasons for dropping donor retention rates.

But you can easily buck the trend, and here are three ways to do so from John Haydon, at How to Make Donors Feel So Awesome, They Can’t Help but Give More to Your Nonprofit:

  1. Thank Donors Quickly (When donors wait weeks for an acknowledgement, subsequent retention drops)
  2. Make Your Donors the Heroes of Your Story (Break the bragging-about-your-awesomeness habit and instead talk about donors and their power to change the world through your organization)
  3. Connect with Them Personally, Without Making an Ask (A simple thank-you phone call can dramatically increase donor long-term value.

Do these things and watch your revenue grow!


Comments

2 responses to “Three ways to make donors really love donating to you”

  1. Thanks for the mention, Jeff! Long-time fan here. Love your books! 🙂

  2. Thanks for the mention, Jeff! Long-time fan here. Love your books! 🙂

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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