Why do so many donors click through to your donation page and then not complete it?
It’s largely problems with the page that drive them away.
Here of the 9 Common Donation Page Mistakes (and Solutions!) from npENGAGE:
- Hidden Donation Forms
- Requiring Donors to Give Too Much Information
- Overfilling Your Donation Page
- Forgetting Security Certification
- Not Being Mobile-Savvy
- Avoiding Different Giving Levels
- Not Suggesting Recurring Donations
- Ignoring Social Media
- Failing to Say Thank You
Lots of details and examples in the post. Check it out!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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